Beyond Broadcast 2009

Sandra de Castro Buffington, director of the Norman Lear Center’s Hollywood, Health & Society program, served on the “That’s Entertainment! Or Is It?” panel with Neal Baer, executive producer, Law & Order: Special Victims Unit and Zoanne Clack, executive producer and writer, Grey’s Anatomy. Since 2006, the annual Beyond Broadcast conference has explored the evolution of participatory digital public media. This year’s conference, titled “Public Service Media from Local to Global,” brings this ongoing conversation to the world stage, examining these issues from a global perspective. BB09 was structured around three themes: local, global and connecting the two. This panel examined the role of TV shows in spreading helpful information and the ways network television serves the public in areas of critical importance, such as safety and health.

June 3rd – 6th
Annenberg School for Communication
University of Southern California
3502 Watt Way, Los Angeles, CA 90089